For small businesses looking to grow their brands and engage their customers, Instagram has quickly become a top platform. Through an image and video-driven platform, businesses can sell their products and services in a highly visual way. iDigic makes it an ideal platform for businesses in fashion, food, beauty, and art, where visual content is key.
Moreover, Instagram is a platform where customers actively seek out brands and businesses they like. The Facebook survey revealed that 83% of Instagram users discovered new products and services via the app. Small business owners can leverage Instagram to reach a wider audience with iDigic and attract potential customers.
Benefits of Instagram for Small Business Owners
Reach a Wider Audience
Small business owners can access a massive audience on Instagram thanks to its one billion monthly active users. Traditional marketing channels cannot reach as wide an audience as these online channels.
Build a Brand Identity
Instagram is a visual platform that allows businesses to showcase their brand identity through images and videos. This means that small business owners can use Instagram to build a strong brand identity that resonates with their target audience.
Connect with Customers
Instagram allows businesses to connect with their customers on a more personal level. Small business owners can build strong relationships with their audience and gain valuable feedback by engaging with customers through comments and direct messages.
Drive Traffic and Sales
Instagram is not just a platform for building brand awareness but also for driving traffic and sales. Small business owners can direct potential customers to their website and drive sales by including a link in their bio or using Instagram shopping.
Stay Ahead of Competition
In today’s competitive market, small business owners need to stay ahead of their competition. By leveraging Instagram, businesses can stay top of mind for potential customers and stand out in their industry.
Your Bio and Profile Picture
Your Instagram bio and profile picture are the first things potential customers see when they visit your profile. Therefore, optimizing them to make a good first impression is essential. A strong bio should include a call to action and clear and concise information. If you want to make a good impression on your potential customers, you need a quality profile picture.
Use Relevant Hashtags
Hashtags are essential for increasing the reach of your content. Using relevant hashtags helps your content appear in search results and reach potential customers interested in your industry. You can use tools like Hashtag or Instagram’s built-in search to find relevant hashtags
